Without the fundamentals of site optimisation, many companies struggle to get started or know how to make the most of their investment in testing.

This webinar will teach you:

What test methods (A/B, MVT) are available, when to use them, and real-life examples.

How testing, segmentation and targeting work to drive results

Where and how to start optimising

Did you catch our last webinar?

Build Your Business Case for Optimisation

According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar:

· What is site testing and optimisation?

· What types of sites and pages that can benefit the most from testing?

· What are the tangible business benefits of site testing?

· What are the associated costs and sourcing options?

· What does a typical ROI calculation look like?

Watch the webinar!