Webtrends Optimize Road Show
Email Retargeting for Geniuses and Neophytes

Webtrends and ExactTarget Webinar | May 12, 10 a.m. Pacific

Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.

Insights from the Trenches

Webtrends, ExactTarget and Motorcycle Superstore will show you how email retargeting really works. We’ll set the stage with an introduction and a quick demo. Then Erick Barney, VP Marketing at Motorcycle Superstore, will share how he uses Email Exchange with ExactTarget to:

  • Send targeted emails based on a customer’s web activities.
  • Quickly and easily segment customers using pre-defined or custom segments.
  • Double his email conversions. In the first week.
  • Seriously up-level his retargeting genius quotient.
We'll Save Time for Questions, Too

Bring your marketing team and your burning questions. We’ll save the last 10 minutes of the hour to answer as many as we can. (And we’ll follow up with the rest, promise.)



Perform visitor-level email retargeting with Webtrends Analytics and ExactTarget.
Email Exchange Webinar Registration
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Email Retargeting Webinar
Wednesday, May 12
10 a.m. Pacific Time

Presented by:

Jeff Seacrist,
Director, Product Marketing, Webtrends

Joel Book, Director,
eMarketing Education, ExactTarget

Erick Barney,
VP Marketing, Motorcycle Superstore