Measure What Happens Inside Facebook
Finally, a full-grown analytics tool to measure what happens inside Facebook: apps, tabs, and shares. Webtrends Analytics lets marketers see their Facebook social marketing data in context with their other digital marketing campaigns.
The Popularity (and Limitations) of Facebook
The popularity of Facebook is staggering: 400 million users who spend, on average, almost an hour a day on it. It just surpassed Yahoo! as the No. 2 site online. So marketers are following the thundering herd to Facebook with ads, pages, custom apps, contests, and more. However, most marketers on Facebook currently rely on canned and inflexible analytics called Facebook Insights. For companies investing millions of dollars in Facebook, it's insufficient.
The Limitations of Insights
- Often three (or more) days old
- Does not measure custom apps or page tabs
- Is not verified by a third-party
- Can't be automatically exported for use in dashboards
- Doesn't track conversions that happen in custom apps or tabs
- Limited number of reports and no custom measures
Our team of experts are ready to talk about your Facebook needs
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Interested in learning more? Attend a webinar on April 7th for a live demo.
Facebook Analytics for Large Brands
Tracking Tabs and Apps
Facebook tabs do not allow JavaScripts, and they cache images. To translate, that means traditional analytics methods don’t work. To track custom tab activity, we developed a new method for tracking activity, and we use our data collection API to bring the data into Webtrends. There, we can analyze more data about Facebook than ever before.
- Tab views segmented by fans and non-fans
- Clicks on buttons and links, such as the Share button and its options
