Digital marketing success has always been elusive, but with the rapid emergence of new touchpoints in mobile and social media, the challenge has grown exponentially and results are being redefined.
While relevant content is essential to reaching customers, industry analysts are now seeing content as part of a larger strategy important to the business goals of chief marketing officers: customer experience management (CXM).
CXM is not a product available from a box, but rather a complex ecosystem of people, process and technology. And it’s a strategy in which every division in a company plays a role in gathering and integrating customer intelligence.
But what is CXM and what does it mean for marketers?
In this white paper from Webtrends, you'll learn:
- Which components comprise CXM and what large companies are doing to create a CXM “mashup”
- How multiple digital channels feeds customer intelligence data.
- Why web analytics is emerging as the cornerstone of CXM.
