We hear it from our most successful clients: Testing and site optimization are a mindset. Great tools like Webtrends Optimize are critical, obviously. But knowing the ins and outs of planning and executing will help you (and your team) create tests that improve your conversions and your business.

In this 50-minute webinar, you will learn how to:

• Considering site optimization and determining a place to start
• Picking a page with a clear conversion objective on your site to optimize
• Defining the page elements to test and the test type to use
• Exploring your test design options
• Building out the creative assets to test through multivariate testing
• Developing a test recipe matrix
• Review the test set-up process and implementation
• Reporting – what to look out for and when is your test approaching completion
• Analysis and next steps

We recommend you invite people from technical, creative and project management roles. This webinar will focus on the people and processes needed to plan, execute and analyze multivariate testing.

Step-by-Step Site Optimization with Multivariate Testing

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