Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you’ll need to measure and quantify your results with mobile analytics.
In this webinar, Eric Rickson, Director of Mobile Analytics for Webtrends discusses:
- Challenges of not having a mobile strategy
- Top metrics and what they mean in the context of your mobile applications
- How Webtrends can help you measure your investments and improve the performance of mobile marketing initiatives
