Optimization is a Team Sport – Get Organized and Put your Marketing on the Offensive

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Why are you interested in site optimization?:

Bob Garcia
bringing 20+ years of performance marketing experience
to help your team test, segment and target.

Successful optimization relies on multiple disciplines working together towards a common goal. That's obvious. But with testing, targeting, and segmenting, there's a better and different way to organize your team, get better results and improve your business.

It's People, Process and Tech - Not Just Tech

Join Bob Garcia, Optimization Evangelist at Webtrends, to learn:

Team roles and responsibilities

Planning
Creative
Web development
Analysis and reporting

How process change is good not bad
The importance of time