How Smart Marketers Test, Target and Optimize

Forward-thinking marketers jumped into testing and targeting the past few years with great profitability. This webinar shows you how to make the case for YOUR team to earn easy wins this year with testing, optimization and targeting.

Have you held budget in 2010 for optimization?

Optimization Webinar 1: Build Your Business Case for Optimization

According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar:

·         What is site testing and optimization?

·         What types of sites and pages that can benefit the most from testing?

·         What are the tangible business benefits of site testing?

·         What are the associated costs and sourcing options?

·         What does a typical ROI calculation look like?

More Optimize and Testing Webinars Coming Soon

Our webinars will help push your testing, targeting and optimizing strategy to the next level faster.