Every digital marketer knows that relevant content leads to a better conversion rate. But how do you make sure you're publishing the right content to the right person?
Join Webtrends' Bob Garcia as he talks about options, tips, and strategies for segmenting your digital customers using Optimize. He'll talk specifically about segmenting by:
- Environment, like geo-IP or mobile device
- Source, like organic search term or banner
- Behavior, like pages viewed, login or prior purchase
- External Variables, like CRM data or a cookie
For the second half, we'll discuss how you can target your site content based on those segments using Optimize.
- How to define rules
- Examples
