Jusin Kistner
Sr. Marketing
Manager, Webtrends
Jared Roy
Practice Director, Social
Marketing Optimization, Webtrends
Have you noticed lately that social media is becoming a full time job? i.e. Your marketing department's new Social Media Manager.
Social Media isn't just about chatting up your friends on Facebook and Twitter. If you're a brand it's being responsible for efficiently monitoring your social media channels, engaging your fans and followers, converting them into customers and keeping the conversation alive. There's also the ad placement and management along with staying knowledgeable about the market as it moves 100 mph.
Webtrends' Justin Kistner and Jared Roy discuss how to improve efficiency and maximize the results social marketers can accomplish on constrained resources. They will cover utilizing moderation, automation and performance management of your Facebook fan page to boost engagement and fuel sales.
In this webinar you'll learn:
- How to automate wall publishing
- How to improve your EdgeRank score and fan reach through wall management best practices
- Tips for how to increase the efficiency for crisis response and customer service
- How to gain actual ROI on social media and Facebook investments
