You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
You know that getting the right message to the right audience at the right time leads to great results and increased ROI.
At this year's Engage Customer Conference, our Segmentation Industry Experts panel dove into the challenges that marketers face when it comes to segmentation. It was a lively discussion and when the smoke cleared, one thing was abundantly clear: Marketers already know that targeted marketing works better, but they need better tools and answers to the best ways to target their audiences.
On May 5, Kevin Hillstrom and Jacques Warren will join us for a live, interactive webinar where we'll recap the highlights of the discussion, as well as answer your questions.
With Jennifer Wilson moderating, we'll cover:
- Trends in customer segmentation and how they'll change the future of marketing
- Why we aren't seeing more companies leverage target marketing
- Examples of companies who are using segmentation and achieving results
- Your questions in a Q&A session with Kevin and Jacques
Kevin Hillstrom
President, MineThatData
Kevin helps Multichannel CEOs understand the complex relationship between Customers, Advertising, Products, Brands and Channels. Kevin has two decades experience driving incremental sales and profit at leading multichannel retailers like Nordstrom, Eddie Bauer and Lands' End. His current clients include internet startups, thirty million dollar catalogers, international brands and billion dollar multichannel retailers.
Jacques Warren
Web Analytics Consultant, Webtrends
Jacques developed one of the very first WA professional service offerings in Canada in 2002. He has worked with over 80 organizations in the private and public sectors and is the co-author of "Web Analytics: Mesurer le success et maximiser les profits de votre site Web" published by Eyrolles, Paris, in 2009.
Jennifer Wilson
Product Manager, Webtrends Visitor Data Mart
In her more than three years with Webtrends, she has led development for solutions using customer-centric data, scoring and segmentation to better help marketers reach their customers.
