Without the fundamentals of site optimization, many companies struggle to get started or know how to make the most of their investment in testing.

This webinar will teach you:

• What test methods (A/B, MVT) are available, when to use them, and real-life examples.
• How testing, segmentation and targeting work to drive results
• Where and how to start optimizing

Did You Catch Our December Webinar?

According to Forrester, only 26% of marketers currently use testing on their primary Web sites. Learn about the tangible business benefits, and how to calculate the ROI.

Watch “Build a Business Case for Optimization”

Webtrends Webinar on Demand

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Business Pain: Please select one Increase conversion rates Start testing Faster testing results Segment and target Help creative team test Justify ROI Creative expertise Strategic expertise Technical-tactical help Testing best practices Stop guessing Use multiple test types Fast page load time Quick win Take action on analytics Better landing pages Improve (marketing) ROI Other *

Vertical: Please Select... Agency Automotive Business to Business Consumer Packaged Goods Education Energy Entertainment Financial Services Food Service/Beverage Government Health Care Insurance Interactive Agency Legal/Accounting Manufacturing Other Pharma Professional Services Real Estate Recruitment Retail Technology Telecom Travel/Hospitality *

Presented by Bob Garcia, director of product marketing – Optimize, and Frans Keylard, director of optimization solutions.