After the adrenaline rush from hitting your fan growth goal subsides, the harsh reality of “Now what?” takes over. Management starts asking about how you plan to monetize your fan base. They want to know what the return on investment is for all of your new found fans.
If you’re like most, you turn to the wall in a desperate attempt to publish offers only to be disappointed by the results (we’ll talk more about why this happens on the webinar, but it’s because transactional content gets low engagement, which means Facebook’s EdgeRank algorithm filters those posts out of the stream). What you need are ads for fans. Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click?
Join us for this in-depth session on the least understood best practice in Facebook advertising and start delivering real business value from social campaigns.
About The Presenter
As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He was the key component behind the development of Webtrends’ Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc., an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as, Web 2.0 Expo, eMetrics, and Social Fresh.
