Page admins all want to know a few things: What should I be posting on our wall? When should I post? How often should I post? How do I know if the posts I published performed well?
To help answer those questions, Facebook recently released more post-level data. Webtrends, one of seven companies that was allowed early access to this data before it was publicly released, developed Hoverstats. Hoverstats is a browser plugin that takes your Facebook data and overlays it directly on your Facebook page. It's core feature is the patent pending PSI, Post Score Indicator, which calculates a score for each post from 0-100 based on a post's actual performance. Using PSI, page admins can easily compare their past posts using a single number to more easily see which posts are stars and which are duds.
Justin Kistner will demo Hoverstats and PSI as well as share the insights that have surfaced from seeing countless scored posts.
About The Presenter
As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He was the key component behind the development of Webtrends’ Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. , an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as, Web 2.0 Expo, eMetrics, and Social Fresh.
